Cover FX And Glamsquad Partner For NFF Relaunch

September 25, 2017

Cover FX has teamed up with on-demand beauty service, Glamsquad, to spotlight their cult-favorite Natural Finish Foundation.

Both Cover FX and Glamsquad are known for their commitment to excellence via their respective formulations and services, and shared dedication to servicing clients with the greatest of ease – making this a perfect partnership. Cover FX has a longstanding dedication to delivering award-winning formulations through over 14 years of scientific research, ensuring that any client who uses a Cover FX product has a drama-free experience and can easily find their perfect shade, given the range of 40 global shades which were created around real people’s skin-tones.

Until October 20, 2017 each Glamsquad makeup artist will carry an edited assortment of shades in the Natural Finish Foundation for use during makeup services, allowing Glamsquad clients to experience the high-performance formulas that are safe for all skin tones.

The assortment of shades used during the services will include:

  • 7 NFF shades: N10, G20, G30, N40, N70, N90, P110
  • Samples of Custom Enhancer Drops in Moonlight to give customers (1 per service)
  • A 20% Off Mailer to give clients for their next coverfx.com purchase

Natural Finish Foundation is Cover FX’s best-selling liquid foundation. Ideal for normal-to-dry skin types, this formula offers medium-full, buildable coverage with a naturally radiant finish and is available in 40 diverse shades and 3 undertones. These shades are matched to actual skin tones ensuring that clients will, without question, find their perfect match with NFF. Like all Cover FX products, Natural Finish Foundation is cruelty-free, vegan and free of talc, parabens, mineral oil, fragrance, and gluten. Cover FX not only offers a shade for everyone, but once you “match one, you’re done” as Cover FX shades remain the same for clients across all of their formulations.

Right now on CoverFX.com, consumers are encouraged to show off their skin via the newly launched #NudeIsNotBeige campaign which Cover FX launched to celebrate the uniqueness of every skin tone, and the globally diverse range of 40-shades available via their award-winning Natural Finish Foundation.

More about Ashley Joy Parker

Originally from Detroit, Ashley has been a style curator and editor for over a decade, having lived in Washington DC and New York City before moving to West Hollywood in 2015. She has written for The Washington Post, Hollywood Life, Haute Living, Vanity Fair, International Business Times and was most recently the Editorial Director of Fashion Times. She lives for leather jackets, statement sunglasses, RuPaul's Drag Race and her rescue basset hound Cletus.